Caravan and outdoors among top online searches

Online searches show a spike in interest for caravanning
Online searches show a spike in interest for caravanning

Tuesday, 30, Jun 2020 12:58

By Chris Littley

Brits are searching words surrounding staycations more than ever, with topics including caravan, motorhome and outdoors among the most looked for in June.

That is according to Readly, which analysed the online behaviour of its readers throughout the month and found traditional pastimes relating to holidays at home were popular.

With searches covering no fewer than 5,000 magazines on its platform, the app listed the top five keywords as cycling, golf, caravan or motorhome, boat and coast.

Ranj Begley, UK managing director and chief content officer at Readly, said: "After the uncertain advice around travel and holidays abroad over the past few months, it is no wonder that most people have planned their holiday differently this year, and this is certainly noticeable in the results for searches on Readly's platform of over 5,000 digital magazines."

It's not just the types of holiday and activities that people are researching in this manner either, it's also the destinations as a number of British regions appear further down the list.

Cornwall and Yorkshire come in at numbers nine and ten respectively, while positions 12, 13, 14, and 15 are taken up by Devon, Norfolk, Scotland and Dorset.

Ms Begley added: "During the majority of the year popular European destinations are usually trending in searches, but in the last month they have notably reduced. Brits are instead looking for more local inspiration through articles relating to outdoors activities and British tourist destinations."

Despite the government having just given Brits the green light to go abroad this summer, there is still an increased appetite for holidays in the UK.

Many people are wary of international travel knowing that cases of coronavirus are still being reported in many countries and that staying home represents a safer option.

Caravan holidays are among the types of trips seen as the most self-contained, therefore limiting the risk of contracting the virus.

The fact that they usually contain a large amount of time outdoors is also appealing to many, as getting plenty of fresh air is a way of cutting down the risk further.

Comments - What do you think?
Related stories

How caravan trips will be different in summer 2020

Caravan trips could be a bit different this year, here's what to expect

The world is very different to what it looked like this time last year and as we all adjust to the new normal, it's worth being prepared for the changes ahead

Dream Destinations: Holland

Holland offers a wealth of post-lockdown attractions for visitors to explore

Dream Destinations is all about looking forward to the places we might go on holiday with our caravans once travel starts to return to normal. This edition is focusing on Holland - that's the two provinces of the Netherlands, North Holland and South Holland, that include Amsterdam, Haarlem and Kinderdijk windmills

CaravanTimes Classic Gold: Lunar Solar 524

It's an oldie but a goldie; let us know your thoughts on the Lunar Solar 524

In this edition of CaravanTimes' Classic Gold series we're not just going back to 2013 for a vintage review, but the motorhome itself was built even earlier. The Lunar Solar 524 was produced in 2003 and despite being second hand, stood the test of time when our reviewer put it through its paces

Caravan parks enforce postcode checks

Embarking on a caravan holiday

Despite many caravan parks reopening this month, there's a chance holidaymakers could be turned away, depending on where they live

The National Motorhome and Caravan Show 2020 is cancelled

The National Motorhome and Caravan Show

Organisers of the National Motorhome and Caravan Show have decided to shelve the event for 2020, hoping to return in 2021

How to pick the right caravan for your staycation needs

Caravan dealership

Caravan and motorhome sales have increased considerably as the British public looks for ways to safely have a holiday this summer

Dream Destinations: Cesky Krumlov

Cesky Krumlov in the Czech Republic

As the world starts to readjust to the new normal, foreign travel no longer feels quite so out of reach. In our Dream Destinations series we discover some of the places we're looking forward to visiting with our caravans in the not-so-distant future. Today it is the turn of the Czech Republic's Bohemian gem Cesky Krumlov