Swift Group report record performance at the Caravan, Camping and Motorhome Show

The success of the Basecamp caravan has exceeded expectations
The success of the Basecamp caravan has exceeded expectations

Tuesday, 28, Feb 2017 01:41

by Tom Leaning

Swift Group has reported a surge in sales in the last week at one of the UK's biggest retail events with growth versus 2016 of 26 per cent on touring caravans and 34 per cent on motorhomes, surpassing the success of previous years by some distance, and delivering Swift's best performance in a decade.

On the first day of the Caravan, Camping and Motorhome show, Swift Group doubled sales and continued to do well throughout the show with the entry level Sprite and Escape ranges proving the most popular, along with Swift's new crossover camping vehicle Basecamp. The success of Basecamp has exceeded expectations and Swift is now scheduling additional production to meet demand.

Swift announced early in the new year that it would be increasing retail prices immediately after the show and the 'Beat the Price Increase' campaign appears to have motivated many to purchase, as has the continuing weakness of sterling that is inspiring more people to consider a staycation holiday.

"The 2017 season has been going extremely well for Swift but the last few days at the show have been phenomenal," said Nick Page, Group Commercial Director. "This success is testament to the dedicated people we employ at Swift across all departments, people who strive to deliver every day the build quality, stylish design and outstanding value we are renowned for and that continues to reinforce Swift's status as the UK's No1 leisure vehicle manufacturer".

Comments - What do you think?
Related stories

Dave Williams: It has never been a better time to join the motorhome market

Dave Williams reveals what AutoSleepers have got planned for the year ahead

Dave Williams of AutoSleepers joins CaravanTimes at this year's Caravan, Camping and Motorhome Show at Birmingham's NEC to discuss his thoughts on the show, his advice for potential buyers and what AutoSleepers have in store for the year ahead.

New CAMC report reveals over 16 million touring trips expected by 2030

The number of touring trips where the main form of accommodation is camping or caravanning will rise by six per cent

Caravan and motorhomers with a thirst for adventure and sense of freedom will lead to an increase in the number of caravan and motorhome holidays, according to an Inspiring Adventure Report published this week by the newly renamed Caravan and Motorhome Club.

2013 Carlight Cosmopolitan

Hi, has anyone got a wners manual for my newly purchased 2013 Carlight Cosmopolitan 2 berth? ...

Bailey Orion

Hi I have a Bailey Orion 460/5 and am trying to get more of the patterned fabric , think it's called Unity . I hav...

Truma recall

Truma have recalled some gas valves for safety reasons. If you want more information check… ...

New tow car

We are looking for a new tow car and what a mine field it is.  We are fairly fussy as we find so many cars extreme...

AHA LieFlat pegging - Discussion closed

Discussion closed till I get admin permission. ...

New Caravanner

Hi all, My name is Alan and my partner and I have recently started looking at the possibility of caravanning this...

lunar quasar 2007 manual

Can anyone help with one of these ...

What's this caravaning lark all about?

We have been canvas campers all our long lives but time moves on and we have retired ourselves, the large tent and...

Restoring astral scout

Hi all , I have just been gifted an astral scout , she is lovely but needs rather a lot of work or so it seems for...

Overnight sites near to Harwich for the ferry to Holland - and return.

Hello Everyone, We're returning from Holland on the ferry which arrives in Harwich at 19.45 and are looking for a ...

For Sale

Burstner Nexxo t720 - 2012 - £44995

Burnster Nexxo t720

Low Low profile chasis motorhome

Rapido A-Class 999M - 2009 - £54995

Rapido A class 999M

This flagship Rapido model is based on the Mercedes Sprinter chassis (very rare) with the fantastic Mercedes 3.

Monaco Knight 38 PDQ - 2006 - £79995

x

THE most practical RV layout ever on the market with four slide out rooms, full cream leather interior and light oak cabinetry creates even greater feeling of space.

Niesmann+Bischoff Arto 69 PL (auto) - 2011 - £61995

Niesmann + Bischoff Arto 69 PL

One of the best build qualities in the industry including aluminium sandwich construction, deep double floor and front electric thermo windscreen blind make this motorhome fully winterised.

PLANS VETOED: Essex caravan park plans vetoed again

Possible site location at Port Flair

Plans for a 70 pitch caravan park in Essex have been rejected by the local council for a second time.

Caravan site gutted in huge fire causing £1m in damage

Burnt out caravans at the site. Pics from Devon & Somerset Fire Service

An enormous fire has ripped through 160 caravans causing £1 million in damage at a site in Somerset

Caravan dealership launches new online store

Managing director Chris Talbot

Cheshire's largest caravan dealership, Leisure Sales, has unveiled its brand new online accessory store

Caravan manufacturer invests £8 million in new facility

Jim Bolton (Swift Group) and Steve Hewick (Houlton) review progress on the ground works

Manufacturers Swift Group is developing a new £8 million purpose built modern manufacturing facility at its headquarters in Cottingham, Yorkshire