Swift Exceed Expectations At NEC

Swift sales numbers sore at the NEC
Swift sales numbers sore at the NEC

Wednesday, 24, Oct 2018 03:51

By William Coleman

It may be no surprise that the October NEC Caravan and Motorhome show brings tens of millions of pounds to the UK leisure industry. The show is a hotbed of purchases, holiday bookings, down payments and deposits on holiday homes and leisure vehicles. The Swift Group have announced that last week's show was a swooping success for their sales figures.

2017 was a bumper year for caravan and motorhome purchases but it seemed to take a slight slump in early 2018 with a lot of dealers and manufacturers having older stock left to shift. This may have been an inevitability due to the amount of new caravans and motorhomes that were recently purchased. Now it seems like the winds of change are upon us and the sales numbers are starting sore once again.

Swift took the initiative and had quite the display at the NEC. Not only did they have a full line up of holiday homes, caravan and motorhomes, they also had their best package of event deals and offers. Early figures suggest that the company's show success has captured a notable market share.

Nick Page, Swift Commercial Director, said: "We are thrilled by the results of the Motorhome & Caravan Show, where sales have exceeded expectations even though we have been running our event offers since September.

"In addition to recent triumphs at exhibitions across Europe and Scandinavia, this outcome has

reinforced our commercial confidence. We are therefore delighted to announce that we will be

resuming 5-day production weeks immediately after our annual shutdown in early November, while also increasing production volume of touring caravans.

"It also demonstrates that, despite uncertainty surrounding the impact of 'the Brexit affect', the

company continues to go from strength to strength with well-founded optimism for the coming year. We are pleased to share this positive trajectory with both our dealer network and the wider industry."

Another tool used by Swift at the Caravan and Motorhome show was the launch of their all new leisure vehicle finance and insurance initiatives, Swift Advance and Supersure Insurance, which we will cover in detail in the next few days. These 2 new products would have certainly been a contributing factor to the high sales numbers.

The top performing Swift models at the show were the all-new Elegance Grande and Eccles 100th anniversary edition touring caravans, while the 2019 Elegance Grande 655 received significant attention thanks to its novel layout, including a pull-down bed.

Swift motorhome sales saw the brand new 2019 Escape Compact fare well alongside the Swift Select panel van range, with their nimble, versatile offering appealing to a wide range of visitors and securing a number of hire fleet orders. As always the top notch Kon-Tiki dominated the motorhome sales.

Aside from the their touring homes Swift also saw success with their holiday home range. With the rise in popularity of the static caravans Swift secured brand new orders for the innovative S-Pod 6, whose clever layout and mezzanine level proved immensely popular.

Comments - What do you think?
Related stories

What Makes The Ideal Caravan Holiday?

I speak to the team about what they look for in a caravan get away

The CaravanTimes team are a very mixed bunch of people all doing very different things within the publication. What seems to be even more varied are our tastes in what we look for in a caravan holiday.

The CaravanTimes Editors First Year In Review

Me and my odd smile after a year of being the CaravanTimes Editor

Having joined the CaravanTimes team last September I was totally surprised how quickly my first year has gone. It has been a year of many different experiences from travelling around the UK seeing everything the industry has to offer to driving almost vertically up hill in the Albanian mountains in a Bailey Advance and getting stuck in no man's land for for 15 hours. It has been a real roller coaster of a year.

For Sale

Burstner Nexxo t720 - 2012 - £44995

Burnster Nexxo t720

Low Low profile chasis motorhome

Rapido A-Class 999M - 2009 - £54995

Rapido A class 999M

This flagship Rapido model is based on the Mercedes Sprinter chassis (very rare) with the fantastic Mercedes 3.

Monaco Knight 38 PDQ - 2006 - £79995

x

THE most practical RV layout ever on the market with four slide out rooms, full cream leather interior and light oak cabinetry creates even greater feeling of space.

Niesmann+Bischoff Arto 69 PL (auto) - 2011 - £61995

Niesmann + Bischoff Arto 69 PL

One of the best build qualities in the industry including aluminium sandwich construction, deep double floor and front electric thermo windscreen blind make this motorhome fully winterised.

Benimar Tessoro Part 1: The 483 Full Test

The Tessoro 483 is built on a 170BHP Ford

At CaravanTimes we recently had a Benimar Tessoro 483 on test for a couple of weeks. We have done just over 2000 miles in the Tessoro and tested in various ways - as you will find out in our inspiration features coming up. But before we give you some ideas of where and why you should use a motorhome like the Tessoro we wanted to bring some information on the Tessoro range and the very interesting 483.

Bristanbul Video Documentary Part 1

Part one of the documentary is here

So as most of our readers will know, the CaravanTimes team were lucky enough to be part of Bailey of Bristols, Bristol to the Bosphoros trip. Travelling 21 countries in 21 days the team did a fantastic job to take the 2 caravans and motorhome cross-continental.

In pictures: testing the new Auto-Trail V-Line Sport 635 to the extreme

Caravan Times' Favourite Adventure Couple, Simon & Faye, CHeck out the new Autotrail V-line

This weekend however, we decided to test out how sporty the Auto-Trail V-Line Sport 635 really is.

PLANS VETOED: Essex caravan park plans vetoed again

Possible site location at Port Flair

Plans for a 70 pitch caravan park in Essex have been rejected by the local council for a second time.