The Coachman rebrand for 2021

Out with the old and in with the new
Out with the old and in with the new

Tuesday, 15, Sep 2020 10:46

By William Coleman

2020 has seen a lot of changes within the caravan industry, thankfully more positive than negative, and Coachman Caravans is embracing change by looking at its past, present and future to introduce a total rebrand for 2021.

Coachman Caravans has always been a top and well trusted brand within the touring world. Each year it brings new cutting edge models to market across the Acadia, VIP, Laser, and LaserXcel ranges. This year it is bringing more than just a new line.

Coachman has drawn from its past experience to combine it with the new to create a totally up to date and unique brand identity to signify it is moving into a new era as a business.

The new logo

Since 1986, Coachman has had five different brand logos to help it stand out from other leading competitors. The new 2021 version marks its sixth logo change and has drawn inspiration from previous designs.

Seeing value in all of its previous iterations, Coachman decided to combine a red tone with elements of the original logo. The new Coachman look has a refined and cleaner appearance to emphasise its dedication to high quality and welcomes products of Coachman perfectly.

With an eye very much on the future, the company decided to combine a new temperate colour scheme with its historic logos to unify its goals to move forward and strive for even higher quality, all while maintaining the original core values. Coachman has always strived for exceptional service and superior products, which the brand has become synonymous for.

Having seen the line up each year at the press launches, CaravanTimes can vouch and say that these vans are made with love, care and attention to detail. From the entry level, if you can call them that, all the way to the top end LaserXcel, you really see no expense spared.

Due to the events of recent months, we have yet to be able to get our hands on the new line up, but rest assured, as soon as they are ready to view, one of our team will be running to the local dealer.

Tagline for the future

In the spirit of bringing all things new to the caravan world, Coachman has created a new touring mantra to live by, The road to freedom.

This strapline will be seen across all new and future material to show its new embrace of the future of our wonderful way of life.

This phrase was actually used way back in 1994 when under ownership of the late Jim Hibbs and is still a firm aim of the company today.

One major aim of this new strapline is to show it fully represents the freedom of holiday opportunities its vans can provide, as well as expressing its hopes and wishes that the nation swiftly moves out of lockdown following the coronavirus


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