Swift and Airstream announce new UK venture

Swift Group is the new sole distributor for Airstream in the UK
Swift Group is the new sole distributor for Airstream in the UK

Tuesday, 28, Mar 2017 10:30

by Tom Leaning

American touring manufacturer Airstream, Inc. have announced the appointment of Swift Group as the sole distributor for Airstream in the UK.

The partnership brings together two companies with complementary strengths and a commitment to realise the potential of Airstream in the UK.

"This is a fabulous new opportunity for Swift Group, with significant promise in an untapped market," said James Turner, Swift Group Managing Director. "I am delighted that Airstream has recognised the quality, passion and unrivalled capability that Swift possesses. I look forward to a long and fruitful partnership."

Airstream was founded in the U.S. by Wally Byam in the 1920s. An icon was born when Wally built his first shining silver orb, known as the Clipper, in 1936. Today, Airstream counts Oscar winners and rock legends among its loyal followers. Easily recognized by the distinctive shape of their riveted and rounded polished aluminium, many have been magnetized by the inescapable pull of the Airstream range of luxury trailers.

The Airstream board has long coveted the British market, convinced that this epitome of high-end leisure vehicle luxury could find a place in the hearts of UK consumers. In Swift Group, Airstream discovered an ideal partner with an unrivalled calibre that will help the brand flourish.

"Over the last decade, Airstream has developed a strong foundation in the UK and we believe Swift Group is the right partner to help us take it to the next level," said Bob Wheeler, President and CEO of Airstream, Inc. "There is tremendous potential for Airstream in the UK and we fully expect to see sales accelerate in the coming years."

The addition of Airstream to Swift's portfolio of brands will enable Swift to extend into a new market sector and further strengthen its leading market position in the UK.

Comments - What do you think?
Related stories

Not Sure Which One

Hi we have sold our bessacarr and now we don't know which caravan to get  I quit like the bailey senator Indiana,t...

Suspension Coil Spring Assistors

Hi That's the vw golf requiring new rear shock absorbers its 13yr's old and has 130k miles on the clock.  Has anyo...

Unicorn Saville FUSES

Hello to you all. Both brake Lights on our Saville have stopped working. Car lights are OK. Checked the wires in t...

Eldiss accordo 125.

Bought new from prestons of preston. All i can say, poor dealer service on an.even poorer build on this motor home...

Eldiss accordo 125.

Bought new from prestons of preston. All i can say, poor dealer service on an.even poorer build on this motor home...

Motorhome seatbelts

We have just bought an Autotrail Dakota 6 berth motorhome, it was the perfect layout , 2 captains seats at the fro...

help wanted

we have just bought a very old massager voyager folding caravan, and at the moment wish we hadn't we are having gr...

New Bailey? Or is it new?

Check the build dates Check the tyre dates Has it been in a field for 10 months? Be warned , just ask and check...

astral caravans

Who owns one and if so whats yours like,, what are your opinions of them? ...

Electric cars

I do wonder about the government anoucement as it effective so far ahead that there is no guarantee it will ever b...

For Sale

Burstner Nexxo t720 - 2012 - £44995

Burnster Nexxo t720

Low Low profile chasis motorhome

Rapido A-Class 999M - 2009 - £54995

Rapido A class 999M

This flagship Rapido model is based on the Mercedes Sprinter chassis (very rare) with the fantastic Mercedes 3.

Monaco Knight 38 PDQ - 2006 - £79995

x

THE most practical RV layout ever on the market with four slide out rooms, full cream leather interior and light oak cabinetry creates even greater feeling of space.

Niesmann+Bischoff Arto 69 PL (auto) - 2011 - £61995

Niesmann + Bischoff Arto 69 PL

One of the best build qualities in the industry including aluminium sandwich construction, deep double floor and front electric thermo windscreen blind make this motorhome fully winterised.

In pictures: testing the new Auto-Trail V-Line Sport 635 to the extreme

Caravan Times' Favourite Adventure Couple, Simon & Faye, CHeck out the new Autotrail V-line

This weekend however, we decided to test out how sporty the Auto-Trail V-Line Sport 635 really is.

PLANS VETOED: Essex caravan park plans vetoed again

Possible site location at Port Flair

Plans for a 70 pitch caravan park in Essex have been rejected by the local council for a second time.

Caravan site gutted in huge fire causing £1m in damage

Burnt out caravans at the site. Pics from Devon & Somerset Fire Service

An enormous fire has ripped through 160 caravans causing £1 million in damage at a site in Somerset

Caravan dealership launches new online store

Managing director Chris Talbot

Cheshire's largest caravan dealership, Leisure Sales, has unveiled its brand new online accessory store