New Park Board Member Investment Agenda
Richard Ullman joins the main board of the group which includes Sandhills Holiday Park in Dorset as seen above
Wednesday, 09, Jan 2019 03:05
By William Coleman
Park Holidays UK has signalled another year of major investment in its parks by announcing the appointment of Richard Ullman to the group's main board of directors.
Since joining Park Holidays UK six years ago, Richard has led the company's capital expenditure programme across its portfolio of 30 parks in southern England.
Last year alone, the group invested £28 million in a raft of upgrade projects from the building of new clubs and leisure facilities to the expansion of its holiday home rental fleet.
Richard, who now takes the title of Chief Operating Officer, says he will continue driving the programme forward with the emphasis on the development of customer-facing facilities:
"Our aim has always been to continually raise the bar on both the quantity and the quality of what our parks provide to guests and holiday home owners," said Richard.
"Much of our business is generated by repeat sales and personal recommendations - and we achieve this by delivering experiences which people know can't be replicated elsewhere.
"For that reason, our board is committed to a policy of escalating investment in new facilities both at our long-held parks and at those we have taken on through acquisition," added Richard.
Formed just over 25 years ago, Park Holidays UK has its headquarters in Bexhill-on-Sea in East Sussex, and in high season employs some 1,600 full and part-time staff.
Prior to joining Park Holidays UK, Richard spent five years as divisional director of Enterprise Inns plc, Britain's largest pub company with around 5,000 properties.
Richard, aged 45, and his wife Fiona are residents of Tring in Hertfordshire where Richard also manages the local football and cricket teams in which the couple's two children play.
There is more information about the company on its website at www.ParkHolidays.com