by Marcus Dubois
Bailey Caravans has announced that it will discontinue the production of Pageant Series 7 with immediate effect. The company released a statement explaining the popularity of the Alu-Tech ranges (the Bailey Pegasus and Olympus) has been “detrimental” to the sales performance of non Alu-Tech caravans, or what Bailey is terming its “classic construction” range.
The Bristol firm believes “most notably this has affected Pageant Series 7 to the extent that this established range no longer generates enough orders to justify its continued inclusion within the portfolio.”
The company concluded with the view that “in line with the Bailey policy of responding to customer feedback and building what the market demands, the decision has therefore been taken to discontinue the production of Pageant Series 7”.
After sales and support for the Bailey Pageant
For those still hoping to purchase a Pageant Series 7, Bailey has revealed there are a few models still available within the Retail Network. Anyone interested in acquiring one of these units can contact Bailey customer service on helpline@bailey-caravans.co.uk or 0117 305 2939 for information on availability.
Bailey has said it will continue to maintain the full after-sales and replacement parts supply service for any Pageant model up to ten years old. Any models older than this will receive a partial parts supply service.
The Alu-Tech future
Today’s statement from Bailey contained a possible hint towards a Pageant replacement in the new line-up. “We also remain committed to the introduction of additional new product ranges featuring this construction system in other sectors of the market in the future.” With the Olympus and Pegasus being joined by the luxury Unicorn model, there is certainly room in the new portfolio for an entry-level model.
In a recent interview with Caravan Times at the launch of the Bailey Unicorn, marketing director Simon Howard revealed that Bailey plans to eventually produce all its caravans on the new construction platform.
“This is the construction technique of the future for us. We’re going to be living in a totally Alu-Tech world”.
Are you a Pageant customer or owner affected by this story? Have your say in our online community
