By William Coleman
The UK is holiday hotspot for visitors from all across the globe. As we head into, what is shaped to be another stand out year for tourism, Britain’s attractions are set to get a £50m+ cash injection to keep the tourists coming.
On top of the huge financial investment into the attraction sector the British Association of Leisure Parks, Piers and Attractions (BALPPA) have pointed out the large influx of staycations with continued growth. Another point that will further boost the tourism sector throughout 2018.
2017 saw a huge staycation style holiday increase of 6.6%, according to VisitBritain. There were some concerns for London holidays in 2017 due to some unfortunate events that threatened domestic security. Despite these events London’s tourism delivered very strong numbers. Perhaps this was due to other issues we saw span across the globe.
According to BALPPA the weakness of the pound, following the Brexit referendum result, was a major factor in keeping Brits at home for their holidays. In certain instances the price of a foreign holiday was almost financially out of the question.
Coming to the Midlands is Bear Grylls Adventure at the Birmingham NEC. Launching later in the year, the celebrity survivalist the experience is named after has promised to “bring adventure to millions”, with the opening of the new attraction.
“Major investment across the industry means there’s lots of great new attractions on offer throughout the UK,” said BALPPA chief executive, Paul Kelly.
“Shared experiences with friends or family are also becoming ever more important in today’s busy world. A visit to a UK attraction not only creates the opportunity to spend time together, but represents great value for money compared to many other activities” continued Kelly.
