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Adults Only Site Following New Ownership

Three generations of two families span 50 years of park ownership, and have now acquired Cherry Tree Springs

By William Coleman

As we get a little bit older our holiday tastes and needs change, sometimes they change drastically. This is something that is being recognised by a lot of parks and sites are picking up on. Some adults want their staycation to be full of silence, tranquility and relaxation, something they feel cannot happen with children on site.

For those who in search of a child free staycation can now visit this ‘adults only’ touring park following its new ownership. Cherry Tree Springs near the coastal village of Sutton-on-Sea has recently joined Spring Holiday Estates, Lincolnshire’s long established family business, which will celebrate its 50th anniversary in 2018. The family owned group is made of 5 holiday parks and one residential park, all of which are based in Lincolnshire and was established almost half a century ago.

The other sites that are run by the company welcome holiday makers of all ages, Cherry Tree Springs in the only adult exclusive site in their portfolio.

The park has has a large loyal following by appealing to couples seeking a totally grown up environment without families with small children or teenagers, says General Manager of the Group, Mick Wright.

Mr Wright has gone on to explain that the Cherry Tree Springs’ customer base includes teachers and childcare professionals who do not exactly want to go on their holidays and be reminded of the vocations. This is something that I totally understand as I have been two both adult only and mixed age group parks. When speaking with certain holiday makers they have explained that they prefer an adult only park as they have raised kids and or grand kids and just want a break where they can have quiet time.

The location of the park is fantastic. Set in the peaceful countryside and is just a short walk along a coastal path the the area’s sandy beaches.

It has been a child-free environment for over 25 years, accepting bookings only from people aged 18-plus for its touring caravan and motorhome pitches.

There is though, says Mick, a wide age spectrum amongst its adult guests:

“It’s not uncommon on the park to meet both younger couples who have hired a motorhome, and older guests who have been returning here for years with a touring caravan,” he said.

“Many work in occupations which involve children, and they tell us that coming to Cherry Tree Springs is the one way they can guarantee a total switch-off when they escape for a holiday.

“Being set in a lovely but uncrowded location on the coast means that the park can provide exactly the sort of peace and quiet which people come here to enjoy,” added Mick.

The company want to be quite clear that they are not anti children, something that a site can be branded when having adults only. They welcome youngsters to their other 4 well reviewed holiday parks across Lincolnshire. Mick wants to be very clear that they are in fact the complete opposite of anti children. He has mentioned that rely on families with children to carry to business forward and have attributed their success over the past 50 years to children visitors.