The innovative owner of a Norfolk caravan dealership has moved into the digital marketplace, purchasing an internet, design and marketing agency.
Owner of Greentrees Adventurestore, Neil Greentree had used the Norwich based marketing agency O2 Creative for nine years before buying it.
The recent economic downturn has led Mr Greentree to look at ways of streamlining costs and optimising his customer base.
He explained how the wider caravan sales market was under-utilised but hopes with the right marketing strategy, it can be tapped into. In an interview with the Eastern Daily Press, Mr Greentree said of the takeover: “With the efficiencies we can make and the new markets they can get in to it will be of benefit to us both”.
Mr Greentree explained the benefits of using new forms of media to reach uncharted markets: “The key thing they offer is creativity. They take time to research what is out there and then start getting creative.”
After taking over the Norfolk based company from his father in 1996, Neil moved the dealership to a newly built 2.6 acre site off the A47 in 2001. From there he opened the largest purpose built caravan and motorhome sales and service centre in the area – renaming it the Greentrees Adventurestore.
The firm stocks a range of new and used caravans and motorhomes from leading manufacturers including Bailey, Swift and Elddis, along with a selection of awnings and accessories.
With an annual turnover of around £7m and a staff of 30, the company looks set for further expansion over the next decade. Future plans include developing the firms’ web design work and search engine optimisation.
