Caravanners heading to the Lake District should make sure they have their cameras at the ready in case they spot Bownessie.
A pair of tourists kayaking on Lake Windermere claim to have made a recent sighting of the mythical creature, which is said to be a relative of the fabled Loch Ness Monster.
According to the News and Star newspaper, theirs is the eighth sighting of the humpbacked beast in the last five years.
However, Nigel Wilkinson, managing director of Windermere Lake Cruises, said he is not convinced the creature exists.
“We carry more than a million passengers on our boats each year and we’ve not witnessed a Bownessie spotting as yet,” he remarked.
The company is therefore offering anyone who captures a photograph of the beast from one of its boats a year’s free cruises.
“We’re not yet convinced that Bownessie exists but our passengers will certainly enjoy a great day out trying to find him,” Mr Wilkinson added.