The Eterniti Genesis IB4 appeared on Ant & Dec’s Saturday Night Takeaway this week (9 March) as a star prize.
The IB4 came complete with contemporary Apple Bella woodwork with Kensington Leather along with an array of extras including a satellite system, all of which would normally cost £28,000.
One unlucky contestant named Lindsey was picked from the audience to play the famous ‘Win the Ads’ game, only to fail at the final question and leave with nothing.
ITV’s producers told Eterniti’s Commercial Director Neil Boulton that:
“The contestant was distraught as she is a caravanner and really wanted the Eterniti.”
The Eterniti team joined the live TV audience and watched the show being filmed, with Managing Director Phil Daniels stating:
“It was a truly fantastic experience both for the company and for me personally. The show was such fun and a really enjoyable experience to be part of; I would highly recommend it to people to do if the chance ever arose, whilst the exposure that Eterniti had was fantastic.
“Going out to over 9million people at prime time on a Saturday evening is as high as you can go in terms of exposure. The whole team at ITV have been great and very supportive of Eterniti, from Ant & Dec right through to the floor team – a great bunch of people”
Ant and Dec inspected the caravan and were impressed by it, as Ant stated:
“My mum is a keen caravanner and I know that she would just love this one, it’s very, very classy inside.”
Dec was also suitably impressed by the Eterniti range, saying “I was shocked when I went inside. I wasn’t expecting so much space, it was like being in one of the large American winnebagos that we use on location sometimes, I’ve never seen caravans with slide[-out section]s before in the UK, certainly nothing as modern and luxurious.”
If you missed this week’s show, you can catch-up on ITV Player.
