Last week’s Boat & Caravan Show was particularly profitable for Lunar Caravans, with the retailer posting total sales of £3.2million from the six-day show at the Birmingham NEC.
With 26 models on display, there was plenty to lure in caravan enthusiasts, although the Quasar 464 and Lexon 550, both new for 2011, attracted particular attention.
The Clubman SB model was the biggest seller, while the Quasar range accounted for 42 per cent of Lunar’s total sales.
Martin Henderson, sales and marketing director for Lunar, said that the company was anticipating a difficult week, but the results have outstripped expectations.
“In anticipation to what we believed would be a challenging February show, the Lunar team and our retailers have worked extremely hard. We are incredibly encouraged as we head towards Easter.”
Lunar Caravan’s sales will have certainly been helped by the high turn-out at the 50th annual Boat & Caravan Show, which welcomed four per cent more punters than last year’s event.
