by Joe Jeffrey
Luxury touring caravan manufacturer, Coachman, has endorsed industry pundits’ predictions of an upturn in sales for 2015 as customers’ buying confidence starts to return
Retail sales of Coachman caravans have risen by over ten per cent since the New Year up to the end of February, compared with the same period last year, following success on dealer forecourts, at exhibitions and, more recently, the Caravan, Camping and Motorhome Show at Birmingham NEC.
According to sales figures released, it seems Coachman’s sales have been supported by an innovative new collection of models for the 2015 season, some featuring unique and versatile new layouts, as can be seen in our video here.
Coachman sales director, Elliot Hibbs, said: “People are buying caravans again. Sales have been tough in recent years, but we’re now seeing the reality of the upsurge in demand for brand-new, luxury investment models, as predicted by industry experts.
“It’s not just us; there was a very positive vibe at the recent Caravan, Camping and Motorhome Show and a discernible sense of purpose in the atmosphere,” Hibbs continued.
A full collection of new caravans for 2015 drew crowds to Coachman’s stand at the NEC, from the entry-level Vision range of family caravans, to the high-spec Laser.
Coachman’s new layouts were a popular attraction, in particular the 575/4 layout with the transverse island bed, which was a top seller across all ranges at the Show.
Also updated for 2015 is Coachman’s Pastiche range, which now comes in the Vision shell but sports a panoramic front window, making for a completely new look both externally and internally.
Coachman managing director Martin Henderson said of Coachman’s successful run during the beginning of what looks set to be a successful year: “There is increased optimism throughout the industry. Last year, people were looking. This year, they’re looking to buy.
“February’s NEC show is a reliable barometer of the market, and the high level of sales we achieved there reflected the success we’re seeing on the forecourts through our dealer network,” he continued.
What do you think of Coachman’s innovative ranges for 2015? Are these something that you’re considerably interested in?
