By William Coleman
One of the largest leisure vehicle dealers in the UK, Salop Leisure, has just added another string to its bow by adding the ever-popular Coachman caravan brand to its sales floor.
Salop’s van line up already features the likes of Swift, ABI and static caravans from Willerby. It’s safe to say there is something for everyone at the award-winning dealership. This new partnership with Coachman will see Salop become one of the most diverse dealerships in the UK.
Seeing another staycation boom on the horizon, following the love increase for caravans post-lockdown, Salop Leisure confirmed the partnership with Coachman to strengthen its sales numbers and overall brand of being a one-stop shop for all things caravanning.
We recently visited Ed Glover at Salop Leisure and he explained the main issue the sales team has had this year is having enough vans in stock to fulfil the large number of orders they’ve received. Adding another top-selling brand with extensive stock amounts should help the company meet the ever-growing demand head-on.
Salop’s sales numbers rose by 52 per cent year-on-year in the three months from June to August 2020. Recent research has shown that an overwhelming 83 per cent of UK holidaymakers would rather stay home for the holidays than travel overseas by plane, train or automobile.
Another tactical move behind adding Coachman is the hope that Salop’s existing, and new, knowledgeable customer base will see the high design quality of these vans and swap brands.
Salop’s MD, Mark Bebb, said: “After a challenging start to 2020, we foresee pent up demand from caravan buyers to stay strong through the winter and into the 2021 season. As one of the largest and most loved caravan brands in the UK, we are confident that Coachman can help Salop Leisure to continue reflecting the tastes and preferences of our customer base, as they look for the dream holiday vehicle.”
Coachman is excited about this new partnership and Ben Parkin, Coachman’s sales director, said: “We are hugely excited to confirm this partnership with Shropshire’s premier caravan dealer, which will allow us to showcase the 2021 Coachman collection to a discerning customer base in the UK’s caravanning heartland.”
