Summer 2012 looks set see a record number of staycations, with a recent study revealing that Brits will spend £8.7 billion holidaying at home this year.
The figure represents the most that has been spent on staycations since the start of the recession and shows that regardless of the economic problems facing the nation, we refuse to give up on our precious holidays.
Hotel chain Travelodge made the discovery after surveying 5,000 people about their holiday plans for the coming summer.
Perhaps unsurprisingly, Cornwall was named as the number one staycation destination, with Edinburgh and the Lake District making up the rest of the top three.
Some 41 per cent of respondents revealed that they plan to holiday at home this year – a six per cent increase on 2011. The study also found that the cost of an average week’s break in the UK has risen £10.78 on last year to £433.47.
Grant Hearn, chief executive at Travelodge, believes that it is great news that Britons are planning to embrace the staycation despite household budgets being eaten away by a double-dip recession.
“Our research highlights even in difficult financial times, Britons will make the necessary sacrifices in order to have a summer break,” he said.
“I guess everyone needs something to look forward to during these difficult times.”
