Three award-winning campsites that are consistently popular with caravan and motorhome owners are hoping to improve the guest experience further.
Drummohr Camping and Glamping Site, near Edinburgh, Herding Hill Farm, close to Hadrian’s Wall in Northumberland, and Longnor Wood in the heart of the Peak District often top lists of the best sites in the UK.
Now, they’re to benefit from the introduction of a new app with extensive functionality, including:
- Information on accommodation, site facilities, events and optional extras
- Reminders and packing lists
- Interactive maps of the campsites
- Recommendations for local attractions
- Information on nearby walking and cycling routes
- Special offers
- Managing bookings
- Leaving feedback
- Loyalty programme
Guests are encouraged to create personalised holiday itineraries before they arrive using the app, so they can make the most of their trip from the outset.
Enabling pop-up notifications will provide visitors with useful information on everything from emergency road closures nearby and mobile pizza or ice cream vans being on site.
Jo Ritzema, executive chair of WCF, which runs the campsites, said: “Our guests are what make the success of our campsites, and we’re always looking at ways to improve the on-site experience to make their stays even better than before.
“The app boosts the services we already provide and helps ensure that our guests have all the information they need for an enjoyable and relaxing stay.
Each version of the app is branded with the campsites’ names and can be found in the App Store and on Google Play.
There are links to the app from the respective websites and anyone can download it, regardless of whether they’ve booked a pitch.
Award-winning sites
Drummohr Camping and Glamping Site, Herding Hill Farm and Longnor Wood are all five-star rated by the AA, with customer reviews reflecting the high standards of the parks.
Drummohr has been named best campsite in the UK in the Camping Awards 2024, while Longnor Wood won the AA’s Heart of England campsite of the year.
It has also been named the UK’s best adult-only site by Campsites.co.uk for two consecutive years. Meanwhile, Herding Hill Farm has achieved a coveted AA Platinum Pennant Award.
David Lakins, CEO of Holidaymaker, which helped develop the app, said: “Working with the WCF team has been a pleasure, and we’re excited that the Holidaymaker platform is continuing to enhance the guest experience.
“The app is already seeing an impressive number of downloads, enabling guests to better self-serve and fully explore the stunning surroundings.”