by William Coleman
Apple, Ferrari, Porsche, Sony and …Swift?
What do the above eminent brands all have in common? Well they’re all 2018 recipients of the prestigious Red Dot Design Award.
Here’s a little about the Award from the Red Dot team themselves; “The origins of the Red Dot Design Award date back to 1955. Its distinction, the Red Dot, is established internationally as one of the most sought-after quality marks for good design…With the help of the jury, the internationally organised competition “Red Dot Award: Product Design” appraises the best products of the year. In 48 categories, manufacturers and designers can enter their innovations. The jury only awards a Red Dot to products with a high design quality.”
So how are Swift mixing it with the likes of big boys Apple, AEG, Siemens, Vodafone, BMW? It’s all about The Basecamp.
We reviewed the Basecamp back when it was launched in 2016, watch our video above to hear Caravan Adventurer Neil Greentree’s views on it ( you can find part 2 here . Our first impressions were how versatile it was, although sceptical initially of it being marketed as a “Crossover Camping Vehicle” we soon changed our minds after taking it away for a few days.
James Turner, Swift Group Managing Director, said: “As a British manufacturer we are proud to have been recognised in these prestigious global awards that celebrate the world’s best design.
“Swift has been at the forefront of design and technology throughout its history – from developing our intelligent construction system, SMART, in 2012 through to putting control at people’s fingertips with Swift Command, our smartphone and tablet app for controlling lighting, heating and other leisure vehicle functions. The Red Dot reaffirms our long-held commitment to design innovation – and showcases the talent and creativity of our design teams.”
If you haven’t already seen one of Swift’s newly heralded Basecamps, and you fancy a trip to Essen in Germany, you’ll be able to view it an an exhibition being held there by the Red Dot organisers, it’ll be showcased amongst its peers leading global design. Alternatively you can find out about everything that makes the Basecamp an award winner here
