by Joe Jeffrey
Caravan Club’s marketing director, Harvey Alexander speaks on attracting new wave of caravanners, his love for the great outdoors and more
The Caravan Club’s marketing director has spoken on plans for development and growth in a new video.
Harvey Alexander expressed his interest in attracting the next generation of Caravan Club members whilst at the Motorhome & Caravan Show 2015, held at the NEC in Birmingham last week.
Harvey, himself an avid caravanner for over ten years, touched upon The Caravan Club’s Pitch Up, Saddle Up campaign to draw more people in to exploring the great outdoors on two wheels, whilst creating memories to last a lifetime – something he knows all about from personal experience.
Of looking to encourage the next generation of caravanners, he said: “With over 350,000 members of The Caravan Club, it’s fantastic to see actually where the next generation is going to come from and what we’re going to do.
“People love the great outdoors. We’ve seen that one in five adults had a holiday in a caravan, but what’s next? Where are we going to go from there?”
To find out what else Harvey had to say, check out the video above and let us know your thoughts.
